Below are some simple website "must-have's" that may be obvious but critical to engaging and motivating your customers to help drive company sales.
1. Location & Retail Hours
No customer can buy from you if they don't know where you are and when you are open. Integrating a simple google map along with your street address can easily help your consumer find you and buy your products or services.
2. Contact Form
Your consumer should be giving you their name and email address at a minimum so that you can store it and email them your special offers. Adding a physical address and birthdate could help too. The more information you get the better for contacting them at a later time.
3. Show Your Social Media
If you are integrating Facebook, Twitter, Pinterest, LinkedIn, etc. in your business, make sure you provide icons that click to your page to give your consumer the chance to view your updates.
4. Clean Navigation & Site Map
No one has the time to click around your website all day. Make the navigation clear and concise so they buy from you and not your competitor.
5. Obvious Call-to-Action
What do you want your customers to do when they are on your page? Let them know! Make your service obvious and unambiguous so that your offers are clear and your customer makes a purchase.